Beyonce Knowles at the groundbreaking ceremony for The Barclays Center at Atlantic Yards in New York
Incredibly, Beyonce's new perfume "Heat" is not a miserable failure. It's had sales of $3 million+ since it's launch last month. From Yahoo!:
Singer Beyonce Knowles has had a whiff of the sweet smell of success - $3 million worth of her Beyonce Heat fragrance has been sold since its launch last month.Celebrity perfumes have to be the dumbest thing out there. Neroli? What the fuck is neroli? Beyonce can't even spell neroli. She didn't develop this. You really want to smell like Beyonce? Fill a kiddie pool with $50k or so in large bills. And then just roll around in it. Or if you want to smell like Lindsay Lohan, fill that same kiddie pool with unpaid credit card bills and "past due" notices.
The perfume hit the US departmental store Macy's in Feburary. Contactmusic.com reports that fans clamored to purchase the fragrance, which features 'notes of red vanilla orchid, magnolia, neroli and blush peach', and it quickly became America's top-selling beauty counter product.
The fragrance's popularity continues to soar - Macy's CEO Terry Lungren has revealed sales have reached a staggering $3 million in its first few weeks of release.